ItWorks — Embedded AI Growth Consultancy
Embedded AI Growth Consultancy · Est. 2026

We don’t sell a bot. We become your growth engine.

ItWorks sits inside your business — mapping every workflow, fixing what’s leaking revenue, and building the exact AI systems that earn their cost, starting with the first one.

Book a Free Discovery Call → See a Live Engagement
itworks.co/dashboard
Enquiries Captured · 7d
247
▲ 34% vs prior week
Handover → Booked
62%
▲ 11 pts
Weekly capture — last 12 weeks
Booking funnel fix shipped
SEO Phase 2 in progress
LHC
London Heathrow Cars
online
📞
Hi 👋 Need a quote for LHR → central London?
Yes — 4 passengers, this Friday 9pm
£58 in an Executive Estate. Book now?
✓ Book & pay
Type a message…
Weekly Report
Bookings up ↑ 34%
CTR (organic)
1.4%
baseline 0.5%
Chatbot handovers
142 /wk
View full report →
£1015

Monthly cost of a production AI chatbot we built — vs. £45–75+ for rental platforms

Same-day

Root-cause booking bug diagnosed, fixed and published live

1st

International client, live engagement, real production systems

0

Vendor lock-in — clients own the code, the data and the relationship

Audit  ·  Fix what leaks  ·  Build the right AI  ·  Measure  ·  Scale  ·  Audit  ·  Fix what leaks  ·  Build the right AI  ·  Measure  ·  Scale  ·  Audit  ·  Fix what leaks  ·  Build the right AI  ·  Measure  ·  Scale  ·  Audit  ·  Fix what leaks  ·  Build the right AI  ·  Measure  ·  Scale  · 
§ 01 · How we work

One consultancy.
Two ways to start.

Most growth problems aren’t “which bot do I buy” — they’re operational. Most clients start embedded; the agents are tools we deploy once we know what you actually need.

◉ Primary — Most Clients

Embedded AI Growth Consultancy

We work inside your business as a technical and marketing partner — auditing revenue leakage, fixing broken funnels, and building bespoke AI systems (booking, dispatch, retention, SEO, reporting) matched exactly to your operation.

  • Full operational + technical + SEO audit before anything is built
  • Bespoke automation — WhatsApp, booking flow, CRM, dispatch, reporting
  • Direct access to the founders doing the work — no account managers
  • You own the code, the AI, the data — no lock-in, ever
  • Priced per engagement after a free Discovery Call — not a fixed tier
See how this worked for our first client →
Also Available

Productized AI Agents

Four purpose-built agents you can deploy standalone if you already know exactly what you need. Live in 48 hours.

  • 🏡 Enigma — Real estate lead qualificationfrom £99/mo
  • 🎯 Alpha — LinkedIn outreach automationfrom £79/mo
  • 🚀 RelyOn — SaaS onboardingfrom £149/mo
  • Vela — Customer success & churnfrom £199/mo
Compare all agents →
§ 02 · Proof, not promises

Our first international client.

London Heathrow Cars — a 20+ year Heathrow airport transfer operator, rebuilding growth after Covid. Live engagement since June 2026.

Active · verified 19 Jul 2026
✈️ LHC · Airport Transfers · London

Fixing the funnel, then building the AI.

LHC came to us post-Covid: strong reputation, thin digital infrastructure. Rather than pitch a chatbot on day one, we started where money actually leaks — the booking funnel, technical SEO, and response times — then layered AI on top of a foundation that already worked.

LHC
Concierge AI
● online
Quote for LHR ➜ Kensington?
Friday 21:00, 4 pax
£58 · Exec estate. Book?
✓ Book & pay
£1015/mo

In-house AI chatbot vs. £45–75+/mo for Tidio/Crisp/Chatwoot

Same-day

Booking-funnel bug reported 13:37 · fixed & live before end of day

4 fixes

Customer-facing defects shipped live in a single week

£0 → £1015

Free launch · AI upgrade only once usage data justifies it

Verified vs. target — we don’t blur the two. A live engagement, not a closed case with cherry-picked numbers. Above is only what’s shipped and verifiable today.

Read the full case study →
§ 03 · Our process

How an engagement actually starts.

01

Discovery & Audit

We map operations, tech stack and funnel — free, no obligation — before recommending anything.

02

Fix what leaks first

Revenue leakage, broken UX, technical debt — fixed before anything new gets built on top.

03

Build the right AI

Bespoke systems matched to your operation — not a generic bot. You own the code and the data.

04

Measure, then scale

Every automation is tracked. Spend scales only where the data shows it’s earning its cost.

See the full process, step by step →

Is your business leaking revenue
somewhere technology could fix?

30 minutes. No pitch. No pressure. We’ll tell you honestly where the opportunity is — even if it isn’t with us.

Book a Free Discovery Call →